Qualitative research widely used to understand target audience behavior, response and derive conclusion for the particular problem domain. This research is used to gather data related to sociology, psychology, and other fields but now – a – days applied for market research. Data for this qualitative research are conducted through telephone, interview, conference, and Internet. Before selecting your data collection your need to clear with: Research Topic Research Question Hypo

Hope you are in the ride of a Ph.D journey, that’s great! Have you confused at any point of your research? Yes, means I think probably at the point of data collection technique. In data collection process, you may get confused to differentiate survey and questionnaire. Am I right? Let see why this confusion is? Many people think that both survey and questionnaire is for collecting data. Yes, of course, it is correct but slight core difference exists between questionnaire and