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Necessity to understand the advantages and issues of SPSS

Advantages of SPSS:

  • A good range of methodologies with relative ease of use

  • The data management design allows one to deal with large data –sets and is calibrated to fit very well with marketing research

  • User-friendly interface with dialog boxes

  • A syntax editor allows one to save sequences of commands for repetitive tasks

  • Probably the most accessible software for those with a limited background in statistics

Issues in SPSS:

  • Reduced control on options for some methodologies (“black box” problem)

  • Some complex tasks (e.g. simultaneous estimation of multiple equation system) cannot be accomplished in SPSS


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