Advantages of SPSS:
A good range of methodologies with relative ease of use
The data management design allows one to deal with large data –sets and is calibrated to fit very well with marketing research
User-friendly interface with dialog boxes
A syntax editor allows one to save sequences of commands for repetitive tasks
Probably the most accessible software for those with a limited background in statistics
Issues in SPSS:
Reduced control on options for some methodologies (“black box” problem)
Some complex tasks (e.g. simultaneous estimation of multiple equation system) cannot be accomplished in SPSS
